Finding India At London Fashion Week SS'18

| September 19 , 2017 , 19:28 IST

London has street style akin to a whacky sense of humour that few other cities in the world match up to. This is precisely why we at News World India love London Fashion Week (LFW), where it is much about young designers who dare to experiment with clothes that break the mould.

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The designer with the loudest buzz at LFW Spring Summer 2018 that has just ended today (15-19 September 2017), was Supriya Lele. Even before the start of the fashion week, Lele featured as The Guardian’s pick for the top LFW designers to know this season. The 30-year-old next-gen designer was named by the i-D magazine as "the British-Asian designer everybody’s talking about."

Lele’s SS’18 collection last week was inspired by her background that many of us can relate to - Indian parentage, growing up as an immigrant, gawky teenage moments of goth - making a powerful statement of race as a fashion identity. The results of this culture mash were astounding.

In her collection displayed last week News World India cheered for Lele’s use of unconventional ‘plasticky’ materials in bright Indian colours such as peacock blue and fuchsia pink. But this welcome splash of diversity was a rare feature in the post catwalk bow at London’s premier fashion event. There were barely few designers who came from the hemisphere of the east.

However in the designers’ showrooms at the LFW main venue, collections by Indian designers Karishma Shahani Khan, Ragini Ahuja and Ujjawal Dubey were exhibited as “The Indian Pastoralists”. And on the sidelines of LFW, Masaba Gupta closed the Fashion Scout, an
independent event held during the same dates as LFW. 

We were altogether disappointed by the 28-year-old Gupta who had toned down her spunk in the SS’18 collection she displayed at Fashion Scout. Keeping off her usual bold striking colours and kitsch, she stuck to overly layered clumsy dresses and skirts in a palette of tans.