Fashion

Nimrat Kaur Roped Up For Ritu Kumar's Latest Collection: See Pics!

News World India | 0
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| September 11 , 2017 , 12:17 IST

Bollywood actress Nimrat Kaur, well known as ‘The Lunch Box’ actress made a stylish way out to be the part of the latest campaign of designer brand Ritu Kumar’s latest Autumn- Winter 2017 collection.

The actress shared some photographs on her Instagram. In photos the actress is seen decked up in Ritu’s designer collection, flaunting in different style and the photographs are labelled with Ritu Kumar’s name.

See Pictures Here:

 

 

♠️♥️ @ritukumarhq ???????? ✨ @thebadlydrawnboy ???????? @eltonjfernandez ????????

A post shared by Nimrat Kaur (@nimratofficial) on

 

 

 

Tum naari ho, tum shakti ho....the @ritukumarhq Festive-Winter 17 Campaign. ✨♥️#RituKumar

A post shared by Nimrat Kaur (@nimratofficial) on

 

 

The designer brand Ritu Kumar, took a short video on Instagram, the video features Nimrit Kaur promoting her designs.

See Video Here:

 

 

The actress is looking stunningly elegant in the photographs, carrying all the designs perfectly. This campaign was shot by photographer Bikramjit Bose and the videography was done by Christina MacGillivray.

"Ritu Kumar has since inception been closely connected to the psyche of Indian women. It has been a part of all our journeys. A connection is intrinsic. The brand has come a long way and is representative of today's Indian women. It is an honour for me to represent the movement and identity that Ritu Kumar is," said the "The Lunchbox" actress.

The collection titled, "Urban Gypsy", is a reflection of attempts to combine the glamorous sensibilities of a sophisticated world traveler with the down-to-earth ease of a stylish nomad.

Inspired by the rich textile heritage and craftsmanship of Asia, the collection is a mélange of Indian design aesthetics within a global context.

Speaking on the collection and the association with Nimrat Kaur, Amrish Kumar, CEO of the brand, said, "The collection is designed keeping in mind the wearer's background and lifestyle, women who appreciate the rich textile heritage that we have and are on the move for either work or leisure. Nimrat Kaur, with her individual achievements and global appeal, was a natural choice to represent this collection."

The actress Nimrit Kaur started her career as an editorial model, so here the brand Ritu Kumar get a good face to promote her Autumn- Winter 2017 collection!

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